7-figure agency
handbook
& club for entrepreneurs.
All my methods, documents, templates, client strategies & much more
to launch and scale a profitable freelance/agency in 2026 and beyond
100 slots for $149 - gone!
100 slots for $129 - gone!
4.89 from 759+ happy clients
+759
Extraordinary
people in!
The book goes beyond traditional design techniques and focuses on the value add that can help you welcome the inevitable AI revolution while still charging a premium.
Brad S.
Agency Owner
+322
pages filled
with knowledge
- My methods & techniques
- PRO Process templates
- My document templates
- Strategy guides, scopes
- Client communication
- AI for Agencies guide
- 🎬 Video breakdowns
and more…
I’m a designer with
extensive
26 years of
experience in the field
I’ve built multiple 7 figures+ businesses
including my own design agency & design
academy. My work was recognized by:
I worked with both
emerging startups
& Fortune500 brands
My agency worked with hundreds of clients since 2011 and the list includes:
My other courses
are used by university
teachers worldwide
My courses are used by multiple universities and within big corporate businesses, including:
What's inside
TheBlueprint
Michal
This isn't another "AI prompt dump" course that'll be useless next year.
It's a step-by-step blueprint for mastering business logic, strategy &
AI leverage.
With my unique methods like Typeframing, Hierarchy Strips, and AI Quality
Debt audits. You'll get templates for everything: strategy docs, legal
agreements, project plans, and more. Focus on delivering massive value,
not competing on speed or lowball prices.
Every blueprint member is also invited to our Discord server where we
exchange ideas, answer questions, brainstorm the next blueprint updates.
This isn't another "AI prompt dump" course that'll be useless next year. It's a step-by-step blueprint for mastering business logic, strategy & AI leverage.
AI in a 7-Figure Agency:
Direct Examples & Workflows
How I use AI daily for boosts (not replacements), merging it with human elements for unbeatable results. Includes prompts that evolve with AI, plus "AI Quality Debt" templates to audit and fix AI flaws.
Business & Legal Documents
Templates Pack
Ready-to-use documents for contracts, proposals, NDAs, invoicing, and project planning. Plug-and-play to professionalize your ops and avoid costly mistakes.
Strategy Mastery & Long-Term
Planning
How to sell high-value strategy services (including ongoing retainers). Templates for "Strategy Guides" and frameworks to align designs with client business goals.
Agency Website Teardown:
3x Conversion Guide
Full analysis of squareblack.com – why it exploded conversions 3x, what elements work (and why), plus a step-by-step blueprint to build your own high-converting site that attracts premium clients.
Client Communication Mastery:
Decision Trees & Scripts
Handle tough scenarios like last-minute changes, payment dodgers, scope creep, or "ghosting" clients. Presented as chat-bubble decision trees – branching based on choices for real-time guidance.
Value-Adding Services:
What Else to Charge For
Beyond design: Upsell editorial polish, human-touch refinements, and "unlikely advantages" like connecting clients to networks or post-launch optimization.
Core Skills to Beat the
Competition
Focus on irreplaceable human strengths: Pro-editorial secrets, mastering the "human touch," and unique Squareblack processes, (e.g., Typeframing annotations for flawless hierarchies).
Client Handling & Building
Connection
Build trust, "connect" emotionally and turn one-off gigs into long-term partnerships. Includes examples of merging AI outputs with custom elements for wow-factor deliverables.
Complete Value Checklist
Audit your offers to ensure clients rave and pay top dollar. Pro editorial secrets, mastering the "human touch," and unique Squareblack processes (e.g., Typeframing annotations for flawless.)
Updates to the Blueprint
For the entire 2026 the blueprint will get constant updates. Many of them are based on the questions and brainstorms in our discord community for the members.
Join ourEntrepreneurs Club
ourEntrepreneurs
Club
Free 1-year membership
when you own the Blueprint.
Discord link is in your Gumroad library.
1-month membership
Join the community, ask Michal questions and learn
AgenticWorkflows
WorkflowsAgentic Workflows
What other people
say about it
about itWhat other
people say about it
Biz documents alone worth the money!
By far, the best course I've got from Michal Malewicz! This came out at the right time when I needed it the most. This is a treasure trove of relief when I started my agency/freelance work - Biz documents alone worth the money!
Full of real, relatable experience
Some of the most useful information for designers, agencies and honestly just business owners I've come across. It's full of real, relatable experience and advice that i am implementing right away. One of the rare cases where I 100% recommend a paid resource for which the only alternative is making your own mistakes.
Definitely overdelivered
I just knew he had a unique perspective and was curious about what he'd share this time.
However, he has definitely overdelivered, and the course isn't even finished yet.
I truly recommend it
Reading Squareblack Blueprint+ by Michal Malewicz as part of evolving my AI-driven creativity.
It’s a rare combo: deep design expertise meets real-world AI workflows – shared in Michal’s
signature style: clear, direct, visual, funny & always backed with proof.
I truly recommend it
Understand more
I recommend it if you want to understand more than just how to replicate trendy design.
Useful for those who think about design more broadly, especially in times when repetitive
without understanding can be easily replaced…
Processes and pieces to streamline
Adding processes and pieces to streamline everything I do. He teaches you how to push your business outside the race to the bottom of AI pricing and to give the client real value as you embrace the future of AI in a design world.
Running your own agency
I have never seen a person so fully committed to sharing their "design journey" with us via this ebook. Nevertheless, it gets updated with each tip and technique on how to be a successful person running your own agency. Highly recommended!
Away from mere rectangles in Figma
This book shows how our design work will change in the AI era and which skills will really matter in 2025. Away from mere rectangles in Figma to real understanding and human interaction.
A Guide how to start
I would recommend professionals in various fields if they: Want to have quick and as accurate results as possible in business success, It is important for them not to be deceived and trapped by the employer, For information on contracts, How to start and set their price range…
20 more
Get
The Blueprint
Only now you can buy The Blueprint for a limited, special price.
Starting 2026, the price will go up all the way to $399 with every 100 purchases.
Why is the blueprint
so damm pricey?
pricey?Why is the blueprint so damm pricey?
Michal
If you’re thinking - what’s behind that price? I’m happy to clarify that!
The Blueprint is a condensed knowledge of over 25 years of my
industry experience. And that itself is priceless.
You won’t find that knowledge anywhere else, in any book or course.
You could probably pay thousands of dollars for a mentorship or
you could pay nothing and make all the mistakes by yourself and
try to figure things out by yourself - and lose your precious time.
This course provides all the answers so you don’t have to.
Why not kickstart your career and get ahead of others?
Take a look below to see what kind of answers you’ll get.
Here's what problems
Blueprintsolves
Michal
Running an agency is a constant struggle - especially if you’ve got
no experience and confidence in dealing with clients,
understanding of formal documents & phrases.
Dealing with clients
How to price your design work
How and what to communicate from the start
Green and red flags in clients
How to deal with rude or overstepping clients
Dealing with different client scenarios
How to protect your work bonduaries
What if the client ghosts you or won’t pay
How to build a long-term engagement
How to ask for testimonials and referrals
How to make a client come back to you
How to appear professional and self-assured
Formal documents
Types of formal documents with explanations
Invoices, agreements, NDA templates
How to understand basic formal agreements
What to sign to protect your interests
Best in class Scope of work template
Engagement rules to sign before contracts
Contracts templates and negotiation techniques
Portfolio clauses in contracts
What rights do you have to your projects
Financial strategy
How to talk about finances
How to sell value beyond just regular work scope
Portfolio clauses in contracts
When can you raise your prices?
How to communicate price changes to clients?
Productized agency?
What pricing model is the best
How to handle scope creep without losing
Effective invoicing strategies to get paid faster
How to forecast your revenue?
How to hire team members
Diversifying agency income - more streams
How to budget for agency expenses
Who pays for assets?
Beating competition
Selling long-term strategy vs services
Showing value of your work
How to package your work to stand out
Communicating unique methods
Relatable workflows
Picking your unique selling point
Niches
How to build instant trust with new clients
Portfolio target positioning
Scaling for efficiency without sacrificing quality
Tailored strategies
Discovering and addressing client doubts
Social proof
Proof of expertise technique
Professional AI use
Merging outputs
Addressing AI debt
Auditing AI outputs
How to write unique prompts
AI output relevance checklist
Discovering and addressing client doubts
Workflow integration
Ultra high fidelity prototyping
Slop alerts
AI self-testing
Communicating AI processes without undermining your actual work
Comprehensive list of tools I use
And how I use them
The book goes beyond traditional design techniques and focuses on the value add that can help you welcome the inevitable AI revolution while still charging a premium.
Brad S. - Agency Owner